– Could you say a few words about the Masía els Terrers olive farm and mill? What role do tradition, environment and local history play in your business?
– My family has lived here, in the highland area of Valencia, since 1690. According to the papers that we have at our disposal, a cultivated olive plantation was first mentioned in 1797 – and we have continuously worked this land ever since.
The farm is situated in Sierra de Mariola Natural Park, on the northern slope of this mountain range. Olive groves occupy 34 hectares of this land. Of these, we are currently cultivating 20 hectares. We plan to plant trees on the remaining land as soon as we find a water source for irrigation – the land is now suffering from the worst drought in the last hundred years.
The climate here is called highland Mediterranean. In summer, the temperature rises to 40°C, while in winter it may fall to –10°C. This gradient makes the taste and flavor of our oil more intense. It makes a remarkable difference.
– I know that you used to work in the banking field, what made you change your mind and return to your family estate?
– In the old days, every farm was a productive unit that provided food and other goods sustaining villagers’ families. People grew apples, plums, all kinds of fruit, grain crops, almonds, vines and olives. Then the 1990s came. Globalization made agricultural activity in this region unviable. Similar products could be found cheaper in the market, although their quality was nothing to compare with our local production. At the time, I was working in the technology department of a bank. I was responsible for the development and the management of projects which implied bringing changes into IT system.The circumstances made me look for an alternative, secure way to support my family. I started thinking of a possible solution which would not only allow us to continue our family business, but also help to preserve our agricultural traditions. We decided to give all of the Masía land over to olive groves and to choose the ecofarming model.
Three things had to be done first. We needed to plant new olive groves, which implied choosing the right variety, deciding on the planting distance and other things. Growing an olive tree is a whole universe of experience. Secondly, we needed to design and build the facilities for oil extraction. A mill existed here before. Oil was extracted with a press. Instead of that, we are now using modern centrifugal technology.
Thirdly, we needed to secure sales and marketing for Arbequina cultivar olive oil under Bucària brand. We are now actively working on this third stage of the project.
Extreme heat and drought, which we experienced in 2018, brought about the fourth point of the plan – we needed to find water for an underground irrigation system.